The "diamond cut" conversion lights on ebay are complete garbage, 100% awful. They're also cheap, which is why they're so attractive to people :\.
Having done a few headlight upgrades, there are a few different options. First is Autopal, ~$50 a pair on ebay for the Euro code conversions (don't get the DOT lights, they're better than stock but not by much). Make sure that DOT is not in the description to get the correct lights.
For the price they're 90% as good as Hella lights, and considering normal 6054 bulbs are at least $15 each at the store, it doesn't make sense to buy sealed beam lights over the Autopal E-codes. The *only* reason I can think of is vehicle inspection that actually cares, but I've yet to hear of that.
For a step up, the Hella 200mm E-code conversions are the classic. They put the right amount of light exactly where you need it, but expect to pay $120 or so shipped. IMO not worth double the cost of the Auto-pal lights.
Both the Hella and the Auto-pal have the same annoying issue of lighting up the trees instead of the road on high beam, when the low beams are aimed correctly. It's the down side of a single reflector pulling double duty as high and low beam
For the best in drop in 200mm conversion, Cibie is the only way. They have a more even beam pattern than the Auto-pal or Hella lights, and they worked some devil magic to put the high beam pattern in the right place. They're expensive though, $80 bucks a side, and the only place I know to get them is Daniel Stern.
To get better lighting, you'll need to graduate to projectors. And not the shitty E-bay "projector in a 6054 housing" bullshit, those are garbage. Real projectors will require custom work, either completely new light buckets or some kind of crazy holder that drops into the stock bucket. I had a set of Hella 90mm projectors on my old Celica and they were fantastic. Even lighting from ditch to ditch, ultra sharp low beam cut off, and easily threw light 50% further down the road than the 6054 conversion housings. They're expensive, $60/ea for halogen (and you need 4) or $130 for bi-halogen (but only need 2) plus whatever it costs to adapt them.
Changing gears a bit, let's talk bulbs. H4 bulbs are super common, also called 9003. Don't get anything with a coating, the best ones are clear. For off the shelf stuff, get Sylvania Xtra vision bulbs. 30% brighter than a standard H4 and you can get them anywhere that sells headlights. High wattage bulbs are available, but are not legal, and quality varies. I had a set of Hella 100 watt high/80 watt low bulbs that literally melted a bubble in the glass and burst (ruining my $50 Hella housing :\)
One thing to *never* do is put HID bulbs in a housing that isn't a projector. Projectors are the only housings that can control the amount of light that HIDs put out without dazzling other drivers (or yourself..)
In summary, the best bang for the buck will be a pair of Auto-Pal Euro conversion (NOT DOT) housings with Sylvania Xtra vision bulbs. The best drop in conversion is Cibie housings with 130W/80W bulbs.
Wiring is as important as lights, so follow Mike's advice and get quality relays and 14 AWG minimum wiring to your lights. If you do get E-codes, take some time and aim them correctly, other drivers will be much happier, and you'll get the best performance possible out of your lights:
http://www.danielsternlighting.com/tech/aim/aim.html