A Simply AMAZING Hyundai Ad!

[ARCHINSTL]

Take just 4 minutes and watch this in full screen: https://www.youtube.com/watch?v=3EOAXrTrsOE ! ! !
Tom M.

[Gottolovem]

WOW
I remember when I was a kid and Hyundai first started out. Their car's were crap but they kept at it. Then I belive they were the first to offer a 100,000 mile drivetrain warranty.I think there a good model of how a car company should be managed.
They put their profits into research and development and now make a reliable product.

[irowiki]

I really love how people from all over the world in the company got involved.

I'm sure it was heck cleaning out those cars afterwards though

If you liked that, you'll also like the behind the scenes:

https://youtu.be/NXPte3YlVFs

[keith]

I wonder what they are going to do with those cars now. The dust in this area does a lot of damage to vehicles, it gets into everything, including the engine oil and the transmission oil and it is a micro abrasive so it ruins the engines and transmissions in very short order unless they are flushed out and the fluids replaced. The HVAC systems usually have to be disassembled to get all the dust out of the ducts.

If you rent an RV in Nevada or surrounding states, part of the rental agreement is that you will not take the vehicle into one of these areas, and that includes the Burning Man festival.

[irowiki]

The cost may have just been worked into advertising / world record.

[dlb]

hundreds of thousands folks take their own cars to burning man, me included, and neither i or any of my many friends who have taken their cars have ever had a problem due to the dust. as a precaution though, i fasten plastic bags over the air intake to keep the dust from getting in there once i park. then i shake and bang out the air filter once we get out of there. how else can the dust get in to the engine, and how could it get into the trans? it's very fine but it doesn't have the power to sneak past seals into engines and transmissions.

it's true that RV places in that area won't let you take them to burning man but i think they're just covering their asses. plus the dust is a pain to get out of carpet and whatnot.

[ARCHINSTL]

This MUST have been one of, if not THE, most expensive commercials ever made, whether automotive or otherwise!
Tom M.

[Petros]

I have driven on those lakes, I did it in Panamint valley (not far from this one, next to Death Valley). Once in my '72 Datsun 510, and another time with our 1971 Mercedies 240D (diesel), with the old oil bath filter, neither car was none the worst for wear, just dusty. It is fun to see how fast you can go on wide open dead flat lake bed, when we did it was rock hard, though with a cracked surface, it was smoother than a hwy.

It is not such a big deal, no worse than the dust you get off any gravel or dirt road in the summer. A good cleaning and new filter should take care of it, and they can sell the cars as used at a "promotional" price. The filters have to be good enough to stop this kind of fine dust because it is in the air everywhere already. Here it is just thick enough to actually see it, but no different than the dust in any warm climate area.

[Gottolovem]

Many many locals cash in during burning man by renting their personal RV's out for outrages sums!(check Reno area craigslist)
I have a personal friend who owns a stage rental business and he provides RV's/trailers that are already setup at the event site.
He get's between 1,500 and 6,000 thousand per RV for one week depending on the quality of RV/trailer and if you need a ride from the airport to the event. The rental's include drinking water and black/grey water tank pickup throughout the event.
He also does the stage's for most of the event.Last year he made over 250,000 grand for a one week event!
He has a crew of around 20 guys that work nearly a month to setup and break down everything (not a one week event for him)

The contract with burning man itself for the staging represents the bulk of the money

[keith]

All engines and transmission have vents to compensate for changes in air pressure. However, I wanted to take my Saturn to the event last year but I didn't know you have to get tickets about a year in advance. Not sure I'd take a new car out there though.

[dlb]

I wanted to take my Saturn to the event last year but I didn't know you have to get tickets about a year in advance.

that's right, tickets go on sale in february and generally sell out within a few hours so you have to be savvy. they're also about $400 per person. i fully recommend that everyone with an open mind go to burning man at least once in their life. it's something else.

[irowiki]

Without googling it, I'm going to guess it is a hippie music festival?

[Petros]

Go look at the many youtube clips of the various events that occur at burning man. I keep thinking it might be fun to go see it one year, but with the time investment, and the cost of tickets and availability getting more difficult to manage, I am not sure it is worth the effort any longer. If it was closer perhaps, but there are a lot of other places I want to go visit first.